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How Bookies Make Money

We’ve been asked many times, tell us how bookies make money. Bookies, who are also known as bookmakers, create the odds for a sportsbook. Bookies facilitate gambling on the sportsbook. The art of bookmaking allows bookies to always win if they operate correctly.

If you’ve ever heard the phrase that “the house always wins,” you probably know that it’s very true. Bookies have a unique formula to claim a guaranteed profit.

COMPARING PAY PER HEAD BOOKIE SOFTWARE SERVICES

Here are the ways that bookies make money.

The ‘Vig’

The vigorish is the main way that bookies put the odds in their favor on every sporting event. The vig is the margin that bookies put into the odds to help them make a profit. The vig is a way to incentivize bettors to wager one side of a bet.

If half of bettors take option A and half take option B, the bookie will usually win money. Bookies do this through their odds. A bookie may incentivize a bettor to wager an underdog by giving generous odds.

Some people will take this option because of the incentive even though their pick isn’t favored. Others will not, so the bookie will typically turn a profit.

The vig is important, and if it is utilized properly, the house always wins if the financial figures are balanced.

Related Link > Where to Find Free Picks

How Bookies Make Money – Balancing the Book

A bookie’s goal is to split bettors down the middle on a wager through the vigorish. This still doesn’t guarantee that the house is going to win money. The book needs to be financially balanced as well. The use of a quality pay per head service will do all of this for you.

There needs to be an even number of bettors on each side of the wager. However, the money on each side of a wager needs to be balanced proportionally based on the odds.

There isn’t a way to guarantee a balanced book. However, bookmakers use the vig to hopefully eliminate an unbalanced book. If bookies have too many unbalanced wagers, they won’t be in business for a very long time.

It’s rare to have a completely balanced book because of the magnitude of sports betting. Bookies try to be within a certain margin for all events. Having sharp and accurate lines will always help how bookies make money.

Changing the Odds

If you’re familiar with sports betting, you know that odds frequently change leading up to a contest. This is a strategy by bookies to entice people to wager a different side of the bet. This is done to balance the book.

When odds are changing, it means that the book is out of balance. This is detrimental for bookies, so they’ll change the odds to guarantee a victory on their end. Sometimes bookies will try to create an unbalanced book, but this is rare.

If a bookie is confident in a specific outcome, they may create an unbalanced book to claim a larger profit. This is risky and could be harmful to a book if the unexpected occurs.

Driving Traffic to the Sportsbook

Bookies make money when they have more people playing on their sportsbook. It’s much easier to balance a book when you have a lot of people betting. More bettors on a sportsbook equates to more money for bookies.

Making sure you have a large betting board, giving plenty options for your players. For example, anyone that’s betting March Madness in 2021 will need tons of options. This day and age, simple moneylines, spreads and totals don’t cut it, you need props, futures and other exotic type wagers.

Bookies do this in a variety of ways. The main method that bookies use to drive traffic is by offering bonuses. This keeps players betting even when bonus money runs out.

Where to Find Free Picks

As the sports betting industry sees explosive growth, bettors are eagerly searching for information to give them an edge, including free picks. Prediction services abound that provide expert picks based on extensive research.

These services generally come along with a subscription fee and are justified if they bear positive results.

There are many sources that give expert picks for free, including sports network sites and various free blogs. A lot of them will also have a full menu of scores and odds. While these sites may have sound information, they are more for entertainment than serious wagering purposes.

Many betting sites also have great expert picks available for a subscription fee. In addition, however, they provide many free picks from people that know what they’re doing. Actionnetwork.com and Askthebookie.com are two of the best.

Free and Premium Picks From Action Sports Picks

ActionSportsPicks.com is a full-service betting site, providing free and premium picks. There you will find sports picks for a wide range of betting markets. Some betting markets include, but not limited to the NFL, NCAAB, NCAAF and much more.

Get on the right side of the action

They don’t shove sportsbooks down your throat. ASP doesn’t have banners and other advertising material all over the screen. Action Sports Picks are 100% transparent, showing how their cappers are doing in each individual sport.

The best part of Action Sports Picks is you can pay for single game picks or you can pay for subscriptions for individual handicappers. You will also find links to other sites connected within their network.

Ask The Bookie

AskTheBookie.com is a betting information and services site that is very beneficial for those in the wagering industry. They have free sports picks, sportsbook reviews, price per head services, and industry news.

The site makes it very easy to find free picks with just one click away from their landing page. The Free Sports Picks page includes five to 10 featured picks with detailed analysis of the matchup.

The featured picks are from a variety of sports, including college basketball, the NFL and UFC. The impressive aspect of the site is the extensive commentary about the game or event. Even if the bettor disagrees with the pick, there is at least a lot of statistical information provided.

Ask the Bookie also has a tab that allows sports betting handicappers to promote their services. Many of these providers offer free picks on their sites as well. This handicapping clearinghouse serves as a great source of information for potential bettors.

MUST READ > WHAT MAKES A TOP ONLINE SPORTSBOOK?

Free Picks vs. Subscriptions

With all of the free picks available, one might be asking why they should bother with a paid subscription. Many bettors might not need one, but those that are serious about wagering may want to consider it.

It takes a lot of time and research to evaluate betting lines on short notice. Those that are doing it for a living and charging for it need to be accurate over time.

At least there are quality, free options available as an alternative.

What Makes a Top Online Sportsbook?

Online sports betting is and will continue to be one of the biggest growth stories of our time. Are they legal, are they illegal, where can I bet, will I go to jail if I do? There are many questions to ask, including, what makes a top online sportsbook?

There are a lot of sportsbooks operating online. Some have been doing so for many years, and others are brand new. Are there really any differences, and does it matter where you place a bet?

MANAGE YOUR NFL BETTING BANKROLL WITH AMERICA’S BOOKIE IF-BETS

Different Classifications of Sportsbooks

For bettors in the United States, there are two different types of online sportsbooks available for betting. Both are legal, and placing a wager on either type will not land you in jail unless you somehow misrepresent from where you are betting.

The first type of online sportsbook is one that is operated outside the United States. There are no federal regulations for these sites, and they accept wagers from anyone. Many of these sites have operated with great reputations for up to 20 years.

The fastest-growing segment is the one that is being implemented with the advent of legalized sports betting. As states approve the practice, they are approving many sites per jurisdiction for operation. These sites have to abide by the legislative guidelines put forth by the states.

For the state-approved sites, legal online wagers can only be made from within the state. The sites use geolocation technology to ensure that these requirements are met. In many cases, there is integration between physical casinos and online sites.

Maybe you’re asking yourself what is a bookmaker.

What Makes a Top Online Sportsbook?

As a smarter bettor, there are several things that differentiate online casinos from each other. The most important thing that makes a top online sportsbook is a broad choice of betting options. Whether that’s more sports or wagering types, it’s great to see a lot of different ways to bet.

Another feature is being able to quickly find bets on the homepage of the site. Having all of the sports listed and the events available within a click or two is essential. It makes betting easy and less confusing than having to navigate through multiple pages.

The safety of a deposit is a critical component of betting online. If a bettor ends up winning a big wager, they need to know that they’ll be able to collect their winnings. Timely and responsible processing of withdrawals is very important. Otherwise, why bet at all?

Another feature that makes an online sportsbook topline is an affiliation with and integration with a physical casino. In some states, this feature isn’t part of the regulations, but in many, it is. In Pennsylvania, for instance, it’s possible to bet online and receive payments at a casino.

Where to Bet

Depending on someone’s location, they may have more options for online betting than in others. The advantage of the offshore sportsbooks is that they are widely accessible. The disadvantage is that there are not any regulations on how they handle certain aspects of their business.

There are some restrictions that come with state-approved online sites. However, great brands with casino operator relationships have entered the market with some terrific offerings. The states ensure that bets are paid off and make it easy to do so.

Best Sites for Free NBA Predictions

There are hundreds of articles showcasing the “Best NBA Sportsbooks”, but there are far fewer that showcase the “Best Sites for Free NBA Predictions”, which is what we’ll be looking at today.

Billions are bet on basketball every year around the world and most of the action is on the NBA, the world’s most popular league. There’s a lot of money to be made picking NBA winners.

Handicapping NBA games requires a lot of time every single day. There’s so much information to digest (statistics, trends, injuries, suspensions, etc.) that it’s tough to do after working all day.

So, where do you go for the best NBA picks for tonight?

There are hundreds of websites publishing free NBA predictions, but the best sites make it easy to track how a handicapper is performing. You wouldn’t want picks from a long-term loser, would you?

Top Two Websites to Access Free NBA Picks

Here are my two favorite websites for NBA picks by vetted handicappers that win consistently:

#1 GameAdvisers.com (Free and Premium NBA Picks)

GameAdvisers is an advanced betting system combining data and NBA betting experts.

One of the best features is that they aggregate real picks from sharps. They also have an in-house handicapping team that formulates picks for every single NBA game during the season.

I also like the “Advice System”, which produces Game Advisers system plays by pooling together all of the handicapper picks, statistics and trends to come up with high-percentage bets.

The service is available for free, but there are also affordable premium features you can opt-in to.

#2 ScoresandStats.com (NBA Betting Community)

Scores and Stats (SAS) is my favorite NBA betting community. They have a wealth of NBA betting information, including live NBA odds, free picks/recaps on every game and the latest news.

Not only do they provide NBA consensus picks, but they have a small team of NBA handicappers that provide daily free picks. The handicappers have posted strong long-term profits.

You won’t just find game predictions either, SAS provides expert analysis on all NBA futures markets, such as the NBA Championship, NBA Award winners, regular season win totals and more.

SAS also provides detailed NBA sportsbook reviews to help new bettors learn where to bet.

Cash in With Free Expert NBA Picks

Don’t have time to handicap NBA games every night during the season? No worries. Use the two websites above to get curated basketball predictions absolutely free of charge.

There’s a lot of great NBA betting information online, you just need to know where to find it.

The NBA is the second most popular sport to bet on in the USA. Thousands of people like to bet on basketball games, but the lines are sharp and it’s not easy to win consistently to turn a profit.

With the help of expert NBA handicappers, you can start cashing in. You definitely aren’t required to spend big money on predictions, there are plenty of free/affordable options for those on a budget.

Intuitive Interface – PPH Sportsbook

Now that you are well aware of all the benefits that a good Price per Head service can give you, it’s time you focus your attention, for a little bit at least, on one of the most important parts of this business, its interface. At A1 Price per Head Bookie Services, we know how important it is for you, as a bookie, to be able to offer the best gambling website, the most personalized and intuitive experience and the security that, not only your money, but also your data, will be kept safe at all times.

A1 Price per Head offers you, as a bookie, and your players, a complete solution in one account. Our intuitive interface and solid platform allow us to guarantee that you will have the best sports betting experience possible and for the best price in the market, $7 per head or less.

Sports betting is all about performance and reliability

These are the two bases on which a good sportsbook must focus on; performance and reliability. When you are a bettor, what you are looking for, first of all, is a place where you know you won’t have any trouble placing your bets, on the contrary, it must be a place that is well known for its efficiency, it must be somewhere your clients can feel the fun and excitement at all times, knowing that they will always be able to enjoy the best journey and experience, top to bottom. Performance is key for your product, this will help you keep your customers happy, playing everyday and having the certainty that there will be no funny business regarding their plays or their money.

This is where reliability kicks in, it must be a place where your players feel secure, where they don’t have to worry about anything else that is not betting. You must be able to offer them different payment methods, a good and clean design, and most of all, all the right tools that will make it a fun and trustworthy experience.

What will keep your sports bettors coming back?

Variety, nowadays, is a key factor for any sportsbook that is hoping for their players to remain active all year long. A1 Price per Head is a company that can guarantee that your players will have access to all different sorts of sports and leagues from all over the world, so that you can be sure your numbers won’t be going up and down depending on certain sports seasons, but on the other hand, they will remain steady, because they will always have access to bet on many different options, whether it’s pre-game or live betting.

Something very important, as well, is that A1 Price per Head offers much more than sports betting; there is also an online casino platform, as well as a racebook, so we’re able to cover all different types of preferences. All this available, of course, on any platform you or your players want to use, mobile, desktop, laptop, it doesn’t matter, it’s accessible at all times and for anyone.

Are you ready to give this a try? Contact A1 Price per Head Bookie Services and get a 4-week free trial, so that you can confirm, in your own flesh and bones, exactly what we’re talking about.

Bookies: How to Avoid Losing Money in the Upcoming Football Season

Every year it’s the same for bookies and players alike, the football offseason is long, brutal and August can’t get here quick enough. The players want the action and they want to beat you. They are not your friend, they are your foe, but you must treat them as if they are the best thing since sliced bread! You need your players playing from the first game of the preseason, all the way to the Super Bowl. You also need them on Saturday’s. The best PPH providers have greatly improved their offerings over the years and now is the best time to get in on the ground floor with a 4-week, free trial offer.

Your Advantage when Being a Bookie

There is an old saying that bookies know so well – “beat the bookie on Saturday, give it all back on Sunday”. Often this is true, and with the wealth of information that’s available to players nowadays, this bookie business can be marginal. Saturday is indeed a great day for players, Sunday is usually a great day for the bookies, however, the predictability factor is nonexistent. Nobody knows what’s going to happen and if we did, we would all be rich and wouldn’t have any desire to be operating a bookie business. Who wants to get their pants beat off of them on a weekly basis? What can you do to counteract the unpredictability of football?

Props

• You must offer them and if your Pay Per Head is lacking in this area, then we suggest looking for a new one pronto. Find a great Pay Per Head for the NFL season and one that offers a plethora of prop line options on a game-to-game basis.

• Prop lines will generate a revenue stream that you must rely on when the going gets tough. Remember one thing – the bookie business is for people with thick skin. There will be great days and there will be plenty of bad days. Prop bets will help you fill in the gap when times are tough.

Casino

• You may be asking how the casino has anything to do with football whatsoever…

• When you do find the perfect Pay Per Head, they will be offering an online sportsbook, a world-class racebook with more than 70+ tracks that pay track odds, along with a Las Vegas-style casino.

• The casino comes fully loaded with the latest and best slot machines, all the popular table games such as Blackjack, Multihand Blackjack, Baccarat, and live dealers.

• You must offer a casino to your clients for one reason; this business is not marginal! You will make a small fortune with casino revenue and this guarantees your overall success in the online bookmaking business.

• Sports gamblers love what they do, they live to beat you and they will make every attempt possible to do just that, but they get bored! They live for the action and between events they want to gamble. If you are offering a top-notch casino, it’s guaranteed you will see the money come flying in. If you don’t offer it, they will find it elsewhere. Don’t let this happen to you.

Set Player Limits

You must set reasonable player limits, or you are dead in the water! Players are very good these days and they can burn you quickly. Qualify your players and stay abreast of who’s beating you and who’s losing. Budget your money well and you will see success, go into the season with no money plan and your season will be miserable.

Find the best Pay Per Head on the web and have your players playing tonight. Sign up for the free trial and try before you buy. There is a six-figure income to be made and you can make it with the help of a PPH provider.

 

More:

Diversify Your Bookie Betting Board with Pay Per Head

Your Advantage when Being a Bookie

The online sports-bookie has never had a bigger advantage than now. The world has gone mad with sports gambling, especially in light of the fact that sports gambling Is now legal in the United States. The Supreme Court of the United States opened up an entire new world to both the bookie and the gambler. If you have ever been a sports gambler (you probably have, most bookies are former gamblers) then you know what an exciting new world now rests’ at the gamblers fingertips. If you have been a bookie for a while, then you know exactly how important this ruling is to you. It means everything to not worry about “big brother”, it’s the bookies true advantage.

The Biggest Advantage

► You control the numbers. The lines and odds are controlled by you the bookie. You are the bookmaker and this sportsbook is yours. Know your limits, know your lines and odds and set them accordingly and according to each sport.

► The player must beat you 52-54 % of the time just to beat the juice. The house certainly doesn’t always win but it takes a very knowledgeable player to make much of a profit.

*Remember This

► There is such a thing as a “smart player”. The smart player is the one that studies players, trends, games, and events. They know practically everything there is to know when it comes to betting on sports or one sport in particular. These kinds of players can burn you in a hurry. You must establish rules with players when they make their first deposit. You must maintain the advantage and keep the advantage.

► Know your sports—Without knowing the sports, as a bookie, you are dead in the water. At least hire someone that does know their sports. You must have a working knowledge of the sports that you are offering to bet on. Without that knowledge, how do you set the lines and odds?

Finding the Real Advantage

You must find a way to beat the players that play with you and in order to do that you must be good with betting lines and odds, but you don’t have to be. There is a sure-fire way around this problem and it’s by using a pay per head. The pay per head advantage is a miracle for bookies that are tired of losing to sharp players.

►The pay per head gurus have been in the gaming business for a very long time and they know what they are doing. You can trust them to set the best           lines and odds for every daily event. You need them too. As a bookie, you have no time for setting all of the lines on the events you want to offer, it’s practically impossible.

►The even better advantage is the fact that a pay per head does all of the accounting, and all of the event grading for you. You no longer have to put up with grading bet slips or not knowing where your money is         Now you can read a daily, or up to the minute report on everything about your business.

If you are tired of going this bookie thing alone, we get it. Bookies can have a fun life, or they can have a miserable life. The choice is yours. The great thing about a pay per head is the cost, they cost very little—usually around $10 per head per week and that’s if your player plays. You never get charged for a player that doesn’t play. If they are playing, then they are easily covering the one-time fee per week, for that player. It really is time to take advantage of what a pay per head provider offers. Take it from experienced gamers, and folks that have been bookies; they know what your clients wants, and they know how to keep them coming back for more. Better yet, they know what you want.

 

Learn more about Pay Per Head:

How To Become a Bookie

Gambling Software

What is Price Per Head

Why PayPerHead247

Does Your Pay Per Head Bookie Software Make the Grade?

If you are a private booking running and managing your own independent sportsbook, a big part of your success hinges on the performance of the Pay Per Head bookie software you have in place. With an inadequate price per head shop leading the operational end of your business, you could be fighting an uphill battle to reach your individual business goals.

Contrary to popular belief, all Pay Per Head online sports bookie software providers are not working with the exact same software packages. Granted, there are some major similarities from one provider to the next. However, the actual difference can be rather glaring when you start comparing one site against another.

Diversify Your Bookie Betting Board with Pay Per Head

The mediocre Pay Per Head sites in the sports betting industry will sell their service on price and price alone. Everyone knows that you get what your pay for in life. The next level of bookie software providers will use a combination of price and features to sell what they have to offer. The top Pay Per Head sites in this highly competitive business environment will lead with their features and benefits when making their pitch to independent bookmakers looking for that competitive edge.

The ‘best of the best’ will usually take things one step further by offering different pricing plans based on a grocery list of features and benefits. If you are just starting out as a private bookie, you probably do not need all the bells and whistles of the highest-priced plan. As your business grows and your customer base expands, you will always have the opportunity to upgrade your plan.

Real Bookies 4 weeks FREE – Get a free PAY PER HEAD demo here

If you are a master agent with an extensive network of sub-agents bringing in daily action, you will need a software solutions package than can handle the complexities of this business model. This is when an upgraded plan can make your job much easier.

Even if you are happy with your current price per head plan, you should take the time to educate yourself on what else might be available. Basic online bookie software is designed to take care of the administrative tasks that go into a business of this nature. You need a safe and reliable online platform that offers fast and easy access to you as the business owner as well as to all of your betting customers.

1Vice.agPrice Per Head Services are a Great Opportunity for America Bookies

Recent software upgrades and further advances in  Pay Per Head operating systems have dramatically reduced downtime through much higher levels of database redundancy. If you are currently experiencing issues getting online, it is time to look for a new bookie software provider. This is most likely a warning sign that your current site has not made the proper investments in upgrading their service.

Top Notch Sports Bookie, What to Look For

If you do not have access to all the betting lines you need, when you need them, this could be another warning sign that your provider’s operating system is out of date. Time is money in the sports betting game and you need online bookie solutions that can even the playing field with the big online sportsbooks you are competing against. If you choose to work with an inferior PPH service, it does not matter how low that weekly per head fee is when you start losing customers.

Maybe your bookie business is a side hobby during football season. If that is the case, then shopping for the lowest price per head fee might be a viable option. If you are set on building and growing your private bookmaking operation, you need a bookie software provider that has the right tools in the toolbox. You need a Pay Per Head site that sells its service on features and benefits at a fair price per head fee for everything it offers.

Every Sports Bettor Needs a Solid Bookie – Whether Betting Daily or Occasionally

The fun time of the betting season has finally arrived and every better from San Diego to Brooklyn is dusting of the gloves and jumping in the ring for another 12 full rounds of the NFL and NCAA College Football betting action. If you like football and you are passionate about winning money, then this is the best time of year without a doubt. No matter what you prefer, NCAA or the NFL, there will never be a shortage of action. No matter what your betting frequency, whether it’s a game a week, ten games a week or a couple of games per month, there is a sports bookie out there to meet your gaming needs.

Taking Your Sports Bookie Business to the Next Level

Lines and odds are an important factor to consider when choosing a great online sportsbook. You always want to position yourself with the best odds for the money. Betting is like anything else that you spend money on; you want the best deal and the highest quality product, at the best price possible. This is exactly why any serious better must have more than one bookie in their back pocket. You must have a handful so that come Saturday and Sunday mornings, you can shop around and get the better deal.

Example: Based on a Wager Placed of $100

-110 = $190.90

-115 = $187.00

-118 = $ 184.00

-120 = $ 183.30

-130 = $ 176.90

 

Budgeting: the most important word in your gambling vocabulary should be budgeting. If you fail to set a rigid budget and follow it, you are dead in the water. Don’t even think of going into this season without a money plan. You know how much you can spend and the choice of how much to budget is up to you, but you must have one and you must be faithful to it. Have a budgeting system, come up with not only a plan that keeps track of your money, but a plan that keeps track of all your bets. You must know what you have lost and what you have won on a daily basis. Keep track of your ROI (Return on Investment) know if you are making money or loosing money. You just might be surprised to know that when you think you are up, you are really down or just breaking even. You cannot continue to gamble on sports in this manner.

 

Smart Bookies Use Multiple Pay Per Head Providers

In order to break even you must be winning at least 52% of the bets that you place. Why is this? The juice. Sportsbooks charge juice. Remember, organized betting in a sportsbook of any kind, whether it be in Vegas or with an offshore bookie, they charge what is called (vig) or juice. This is the bookies commission. Bookies would not stay in business if the offered every sports bet at even odds, it would make no sense whatsoever for them to be in business. For these very reasons– is the number one reason that you must shop around. Be a wise consumer. Not all online bookies are created equal and some of them will straight rip you off on the juice. Don’t let them do it, have several bookies with money deposited and ready to go. Have them in your hip pocket when you need them.

The bottom line for sports gamblers is winning. At the end of the day you want to win, and you want to win big. Having a sportsbook that is worth their salt when it comes to lines and odds will add to your bankroll, and in a huge way. No matter how much or how little you play, find that top sports bookie today and start winning big.

Taking Your Bookie Business to the Next Level

Are you a bookie but feel like your business hasn’t grown in years? Have you recently lost long time bettors? Maybe you feel like you’re spending too much of your time on accounting and wasting time doing your own calculations. You feel like this wasted time can be better spent on things like finding new customers and expanding your business. If you have answered yes to even one of these questions, it sounds like your best solution is a Price Per Head service.

A Pay Per Head (PPH) service is an online management service for bookies. It was created to help the agent (bookie) run their business, instantly giving you a fully functioning sportsbook. When you set up your PPH account, which is done in minutes, you will get the latest and greatest in gaming software, with a fully customizable modern website. All this, plus the security and a commitment to technology top PPH services have.

Targeted Use of Social Media to Build Your Private Bookie Business

For most bookies, especially if you’re still doing everything with pen and paper, keeping track of the numbers, getting the proper lines, accounting and everything else behind the scenes in the life of a bookie are the toughest and most time consuming.

This is where a PPH service can really help take your bookie business to the next level. Not only will your new PPH do most of the hard work for you, your players will get an expanded betting menu like nothing they have ever seen. Your service includes competitive lines and odds for football, basketball, baseball, hockey, UFC, more soccer than you’ll know and much more.

It doesn’t even stop there. Top PPH services will also include access to a live dealer casino, a virtual casino and a racebook with tracks from around the world. Do you know what the latest trend in online sports betting is? Live betting. Live betting has taken the gambling world by storm, and with an affordable Per Head fee, you’ll be offering it to your clients.

Perfect segue, what does a Pay Per Head service cost? Most successful sports gambling software for bookies charge $10 per head/week, depending on the amount of players you have. This is an extremely competitive business, so if you have a large amount of heads per week, negotiation is accepted. You pay only for bettors that bet that given week, so you won’t be charged if any of your guys take a few weeks off.

Is Your Bookie Business Making the Most of the Weekly Pay Per Head Fees it is Paying?

Excellent customer service is a must if you plan on getting everything out of your weekly fee. For example, you are able to fully customize each individual player account. With a large collection of accounting reports, you can limit loss by adjusting lines and limits. Individualizing accounts and reading reports may seem daunting, but these companies have been around for a long time and have things figured out, making their platform very user friendly. With the help of a highly trained customer service team, you’ll be a pro in no time.

As you can see, a proper Pay Per Head Bookie Software is a win-win situation for everyone involved. The bookie gets solid lines, accounting and full control, while the player gets the betting options they’ve always wanted, when they want them. Be sure to choose the right PPH provider, because issues like software failure leading to website downtime is money straight out of your pocket. Some services will offer more customization ability than others.

If I haven’t already convinced you to give a PPH service a try, most offer a free 2-4 week trial, letting you get your hands wet and giving your players a taste of the good life. I also failed to mention that everything I’ve covered is available on a mobile interface, giving you the freedom to stay on the move and still get it done!

Targeted Use of Social Media to Build Your Private Bookie Business

Anyone trying to sell a product or service online is familiar with the concept of using various forms of social media as part of their overall marketing campaign. The explosion in popularity of the Internet sports betting industry over the past several years is a perfect example of why any independent sports bookmaker can successfully run and manage a sportsbook with the help of a professional online presence.

Sports Betting – Pay Per Head’s Live In-Game MLB Betting Options

A personally customized website is a good start, but to really grow and expand your bookie business to the point where it can remain financially viable on a year-round basis for years and years to come, you need a number of online marketing tools at your disposal. One of the tools at the top of this list is social media that is designed to reach the proper target. General applications such as Facebook can serve a purpose as a private bookie, but building up your Twitter feed is probably a more targeted and effective way to reach the online sports betting audience you are looking to attract to your bookie services.

The biggest competition that you face in this industry rarely comes from another private bookie given that the majority of the sports bets placed these days are done online as opposed to the old days when the local sports bar, pool hall or other common local hangouts would be the best place to try and attract sports bettors to your bookie service. You are really competing against the big offshore sports bookies operating online. They will go to great lengths to attract sports bettors to their million dollar websites through the targeted use of various forms of social media. While you cannot compete with these big books on a level playing field when it comes to overall financial resources they have at their disposal, you can offer a much higher level of customer service and personal attention to detail that they simply cannot match.

This added level service is the main selling point of any private bookie and when you add in the tremendous marketing power of online social media outlets, you can easily put together a comprehensive plan to get the word out for what you can bring to the table for today’s Internet-savvy sports bettor.

Corner Bookie MLB First Fives – Great Way to Beat the Bookies

One of the best things about being an independent sports bookmaker is the simple fact that you can pick and choose which sports betting customers that you want to do business with. You have the ability to weed out the sharps or other betting syndicates that could spell trouble somewhere down the road. You are looking for the avid recreational sports bettor that is looking for action all year long.

Email blasts to targeted player lists whether they are using your bookie service or not is one of the most basic forms of social media. You will always want to build your lists with addresses that are open to receiving emails from pay per head your bookie service. If someone decides to opt out of your email blasts then they probably were not a proper target in the first place. You want an email list filled with interested parties that are open to any marketing campaign you have put
together. You should never assume that a current betting customer will remain loyal for life, but you should never rule out someone that is currently booking their action at a different betting outlet.

Another important aspect of any social media campaign you start it to make it creative and entertaining. People are constantly bombarded with any and all type of online marketing messages on a daily basis, so you need to avoid becoming just another face in the crowd. If something works, then work on expanding the message. If something fails, drop it and move on. Change is constant when it comes to social media and you always want to be way ahead of the curve when using it to market your bookie business.

Tips for Betting On MLB Run Lines at Your Favorite Online Bookie

While both the ongoing postseason in both the NBA and NHL are probably at the top of the list for online sports bettors right now, it will not be all that long before betting on Major League Baseball will be the only game in town once we hit the dog days of summer.

Fortunately, just about every one of the top offshore sportsbooks operating online does an excellent job at providing a wide array of betting options when it comes to MLB games including one bet that sometimes gets overlooked; the Run Line. There is both a science and an art to cashing in on MLB run line bets, but when the situation is just right, they can offer some of the best betting value on the board.

The run line in baseball is similar to the pointspread in both football and basketball with one main exception. While the spread in a football or basketball game can range from one point all the way to double digits, the spread in a baseball game is normally set at -1.5 runs. Oddsmakers will then use an adjusted moneyline to further handicap the difference between the two opposing teams.

For example, a regular moneyline bet for MLB matchup between the Los Angeles Dodgers against the San Francisco Giants might read:

Los Angeles -164 vs. San Francisco +154. In this betting scenario, the Dodgers are the straight-up favorites.

The MLB run line for that same game might read:

Los Angeles (1.5) -105 vs. San Francisco (+1.5) -115

While there are different schools of thought when it comes to betting a MLB run line at your online sportsbook of choice, but I believe that the best value with this type of bet is when your confidence level is sky high that the favorite will win by two or more runs. Using the example above, a run line bet on the Dodgers minimizes the risk of losing $164 on a $100 bet if they actually lose this game outright. You would now be risking just $105 to win $100 as long as Los Angeles covers the 1.5-run spread.

The other school of thought is to take the underdog plus the 1.5 runs despite the added risk in the adjusted moneyline. Maybe you have come across a team that has lost quite a few one-run games over the course of their schedule or they are facing a rival opponent where the last few meetings have been one-run affairs either way. While I would subscribe to this theory when it comes to betting the similar 1.5-goal puck line in hockey, trying to predict a one-run game in baseball is very hard to do. If you like an underdog to keep a game closer than two runs, why not go with the full value in their straight-up moneyline by betting on that team to win the game outright.

There can be some solid clues in MLB moneyline odds that could tip you off to making a high-valued play on the run line. The moneyline odds offer a solid gauge as to just how tight a matchup should actually be. This could also be said of the total line for a MLB game. Total lines of less than 7.5 runs signal a possible pitcher’s duel which should work to keep the matchup tight and the scoring low.

Riding hot teams as favorites on the run line is one betting strategy that has some traction, but so can betting on a team that is mired in a four or five game losing streak as an underdog. Seeing how even the worst teams in the Majors usually manage to win more than 60 games a year, you might want take a flyer on that losing team in hopes that it is actually due to finally squeeze out a win.