This is the time of the year when private bookies need to quickly shift gear coming off the football season. Without proper planning and a quality Pay Per Head site in your corner, you can quickly find yourself scrambling for money to keep your business afloat over the next several months.
There is still plenty of sports betting action headlined by the NBA and NHL along with the lead-in to March Madness for college basketball, but just because it is out there does not mean it will becoming into your bookie business unless you have the right sales and marketing efforts in place to take advantage of a diverse number of online betting options.
Too many bookies running and managing an independent sportsbook make the mistake of making football way too big of a handle as opposed to the other betting action coming in. Some bookies do not care since they basically shut things down once the Super Bowl is in the books. However, if you are looking to build a bookie business that can provide year-round profits for years and years to come, it is going to take some hard work and additional time and effort to get it done.
The first step in the process is to evaluate your current sports betting customer base. With the help of individual account profiles as part of the online sports betting software your Pay Per Head site provides, you can drill down deep into where the bulk of your bookie business resides. Even if you uncover that a large percentage of action is tied to football, it is not too late to start drumming up business for all the sports betting action that is available right now.
This type of analysis starts with your current betting board. Your price per head shop should be able to provide all the betting lines you need for all the sporting events you choose to take action on. Your job is to cater to your current betting cliental while also expanding your offerings to attract potential bettors to your business.
The online betting software solutions you have in place with your PPH service are designed to help you level the playing field with the big online sportsbooks you are competing against. You never want to run the risk of having even one of your betting customers looking elsewhere to place a bet because that action was not on your board.
You will always have the option you move your own betting lines and change the offerings on your board as part of the low, weekly price per head fees you pay for each active betting customer, but you still need to maintain a diversified selection of betting options to establish yourself as a full-service sports bookie.
If you do not already have one, you can also add a racebook for horse racing and an online casino with slots and table games as part of the diversification process. Both of these online gambling software applications are part of the Pay Per Head sports betting solutions you are paying for in your per head fees.
One of your most powerful marketing tools as a private bookie is the custom website that is designed and maintained by your Pay Per Head provider. You need to create a highly professional Internet image for your company given that the majority of sports bets are placed online. Your website is the online face of the company when it comes to reaching out to your current customer base as well as any prospective betting customers you are trying to bring into the fold.